Public data in India is vast and complex. In most cases businesses are not aware of all the data that exists or can be made available. It is perceived to be too abstract a concept. And hence, businesses hesitate to use it. But public data can often generate insights on a business that expensive surveys cannot.

We believe that business should be regularly combining their internal data with external data for both understanding where the business stands and to chart the future growth strategy. We have years of experience in working with public data and understand its minutiae.

We can help you effectively use data for various purposes – Benchmarking, Marketing, MIS, Strategy, Product development etc. From building proxy indicators for your business to identifying gaps in business performance, we can help you get a unique perspective on your business, through external data and stay clear of competition.